Content and context

Clarity, narrative structure, creativity

Writing with the reader in mind

Measures of writing style

• short paper
• first-person narration
• place finding in context by providing a time or place
• use conjunctions, such as "therefore" or "conversely"
• punctuation marks, such as semicolons and dashes
• consistent sentence structure
• use qualifiers to dampen the confidence, such as largely, has the potential to, may
• avoid acronyms
• avoid noun chunks

How can we boost the impact of publications? Try better writing